Glossary
Open house and real estate lead glossary
Plain-language definitions of the terms that come up around open houses, sign-in, and lead follow-up. Each entry links to the guide or feature that goes deeper.
Buyer agency disclosure
A disclosure telling a consumer whom an agent represents.
Read definitionBuyer’s agent
A licensed agent who represents the buyer in a transaction.
Read definitionKiosk mode
A locked tablet setup so visitors only see the sign-in screen.
Read definitionLead capture
Collecting a prospect’s contact details so you can follow up later.
Read definitionLead nurturing
The ongoing follow-up that keeps early-stage leads warm over time.
Read definitionListing agent
The agent who represents the seller and markets the home.
Read definitionOpen house
A scheduled window when a listed home is open for buyers to tour without an appointment.
Read definitionOpen house lead
A visitor who attended an open house and left contact details to follow up on.
Read definitionPre-approval
A lender’s conditional commitment to a loan amount for a buyer.
Read definitionQR code sign-in
A visitor scans a code and signs in on their own phone.
Read definitionReal estate CRM
Software agents use to store leads and manage follow-up over time.
Read definitionRepresented buyer
An open house visitor already working with their own agent.
Read definitionSeller report
A summary of an open house for the seller: counts, mix, and feedback.
Read definitionSign-in sheet
The form open house visitors complete so the agent can follow up afterward.
Read definition