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OpenHouse

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Open house ROI calculator

Open houses feel productive, but are they actually building your pipeline? Put in your own numbers and see the leads, closings, and commission they can produce in a year. Then change the capture rate and watch what a better sign-in is worth.

Your numbers

Captured leads

42 / month

504 leads a year

Expected closings

15.1 / year

Commission from open houses

$136,080 / year

These are estimates from your own inputs, not a promise. Change any number to see how capture rate and follow-up move the result.

What the calculator is really showing you

The math is simple on purpose. Leads are traffic times capture rate. Closings are leads times conversion. Commission is closings times your average check. The value of the tool is not the arithmetic, it is watching which lever moves the result most. For almost every agent, the biggest swing is the capture rate, not the number of open houses.

Why capture rate is the lever

You can only follow up with the visitors whose contact you actually kept. A paper sheet loses people to skipped fields, unreadable handwriting, and the visitor who signs in as a single initial. Raising the share of visitors who leave a usable name and contact is usually faster and cheaper than doubling your foot traffic. That is the whole case for a single-screen digital sign-in: a smaller ask that more visitors finish.

The number the calculator cannot fill in for you

Conversion is the honest variable. A captured lead you never contact converts at zero, no matter how good the open house was. The agents who get the yearly commission this calculator estimates are the ones who send the first follow-up the same day and keep a real nurture sequence going. The tool assumes you do the follow-up. If that is the part that slips, fix it before you chase more traffic.

Common questions

How does the open house ROI calculator work?

It multiplies your open houses per month by average visitors and your sign-in capture rate to estimate leads, then applies your lead-to-client conversion rate and average commission to estimate yearly closings and commission. Every number is yours, so the result reflects your market, not an industry average.

What is a realistic sign-in capture rate at an open house?

On paper it is often lower than agents expect, because visitors skip fields, write fake info, or walk past the clipboard. A clean single-screen digital sign-in typically lifts the capture rate because the ask is smaller and the form is easier to finish. The calculator lets you compare both by changing one number.

What lead-to-client conversion rate should I use?

Open house leads are early-stage, so a low single-digit percentage over the following year is common. The exact figure depends on your follow-up. Same-day contact and a real nurture sequence move it up; a lead you never call converts at zero.

Why does capture rate matter more than traffic?

Because a visitor you did not capture cannot convert. Twenty visitors with a 50 percent capture rate is ten leads; the same twenty at 90 percent is eighteen. Raising the capture rate is usually cheaper and faster than driving more foot traffic.

Are these numbers a guarantee?

No. The calculator produces estimates from your inputs to help you reason about where the leverage is. It is a planning tool, not a promise of results.